How We do
How WE DO
In order to professionalize the informal and fragmented produce supply chain WEFSA will develope very unique and effective strategies.
Sensitization program on the value of collective action
The sensitization program is an intensive effort to inform and introduce the vendors and producers on the intervention, project scenarios, inform them on the value of collective action and on the value of coming together under a business model. This is being done through sensitization meets and continuous interactions with the primary producers. By the time of the third sensitization meet, enrolment into the program is initiated.
Organizing members into groups
Through a participatory process, groups (producer and marketing) are encouraged to develop an agenda for the meetings, are initiated in developing micro-plans and encouraged to save to develop their equity in the program. The members are requested to provide critical information on their livelihoods, credit history etc to help build and consolidate a database.
Enhancing productivity, marketability and value addition
To demonstrate value of intervention, a first effort is to enhance productivity and marketability – both in terms of economic value and volume. This is being done through first level value addition, introduction of efficient technology, making processes more efficient, infusion of finance etc. Besides enhancing the productivity and marketability, first and second level value addition concepts will also be explored that would help achieving incremental margins, without substantial investment
Establishing the supply chain network
Supply chain network has been established to facilitate primary producers to link up with both input suppliers as well as with the market and government programs / extension agencies. The supply chain is made more efficient through professional set up.
Developing dedicated partnerships
A key strategy of the approach is to develop dedicated operational and strategic relationships with key players like development agencies, banks, insurance companies etc. in the value chain. It is build on the existing relationships that KAUSHALYA Foundation already has with government agencies and private organizations.
Developing creative marketing strategies
A creative marketing strategy is key to the success of the approach. Direct home delivery services have been introduced in the city which has become very popular among the medium and high income group customers. Vegetables vendors are assigned a new role of sales and marketing executives, process executives. Male vendors are appointed as sales and marketing executives while women vendors has been designated as process executives where they do sorting, grading and packaging of fresh vegetables as per the order.